e7ee Privacy Policy — Your Data, Your Rights

e7ee ("we", "us", "our", or "the Platform") operates an online betting and casino service tailored for players based in Bangladesh. We are committed to maintaining the privacy, confidentiality, and security of all personal data entrusted to us by our users. This Privacy Policy ("Policy") sets out in clear, accessible English the full details of how we handle your personal information from the moment you visit e7ee.io through the entire lifecycle of your account.

This Policy applies to all personal data collected through the e7ee website at https://e7ee.io, our mobile-optimised web experience, and any associated communications you engage in with our support team via email or live chat. It applies to registered account holders, visitors who browse the Platform without registering, and any individual who contacts e7ee's customer support.

We treat compliance with data privacy obligations as a fundamental operational priority. Our data handling practices are designed to ensure that the personal information of every player across Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, and all regions of Bangladesh is processed lawfully, fairly, and transparently.

We collect only the personal data that is necessary for the purposes described in this Policy. The categories of personal data we may collect about you are set out below:

e7ee collects personal data through the following channels and mechanisms:

• Direct submission: Information you provide when registering an account, completing identity verification, making a deposit or withdrawal, contacting customer support, or responding to a survey or promotion.
• Automated technical collection: Data collected automatically as you interact with the Platform, including through server logs, session tracking, and analytics tools. This includes IP addresses, device identifiers, and browser metadata.
• Payment provider data: When you initiate a deposit or withdrawal via bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, or any other supported payment partner, we may receive transaction confirmation data from that provider to reconcile your account balance.
• Third-party identity verification: Where we use third-party KYC (Know Your Customer) service providers to verify your identity, those providers may supply verification outcomes and risk scores to e7ee.
• Cookies and similar technologies: As described in Section 7, we use cookies and similar tracking technologies to collect usage and session data from the Platform. You can manage cookie preferences through your browser settings.

We process your personal data only where we have a valid legal basis to do so. The primary legal bases on which e7ee relies are as follows:

• Contractual necessity: Processing is required to fulfil our contractual obligations to you as a registered user — including operating your account, processing deposits and withdrawals, settling bets, and providing customer support.
• Legal obligation: We are required to process certain data to comply with our anti-money laundering (AML), Know Your Customer (KYC), and responsible gaming obligations, as well as any request from a competent law enforcement or regulatory authority.
• Legitimate interests: We process Technical Data and Usage Data on the basis of our legitimate interests in maintaining the security, stability, and performance of the Platform, detecting and preventing fraud, and improving the products and services offered to Bangladesh players.
• Consent: Where we rely on your consent to process data — for example, to send you marketing communications about promotions, bonuses, and seasonal offers — you may withdraw that consent at any time by contacting [email protected] or by using the unsubscribe mechanism in any marketing communication.

e7ee uses the personal data we collect for the following specific purposes. We do not use your data for any purpose that is incompatible with those listed below:

• Account management: Creating, maintaining, and administering your e7ee account, including processing login authentication, account verification, and account closure requests.
• Transaction processing: Receiving deposits via bKash, Nagad, Rocket, Upay, and supported bank channels; processing withdrawal requests to your registered payment method; maintaining an accurate account balance ledger.
• Identity and age verification: Verifying that you meet the minimum age requirement of 21 years and confirming your identity to satisfy our KYC obligations. e7ee strictly enforces a 21+ age policy across all products.
• Fraud prevention and security: Detecting, investigating, and preventing fraudulent transactions, unauthorised account access, multi-accounting, bonus abuse, match-fixing, money laundering, and other prohibited conduct described in our Terms & Conditions.
• Regulatory compliance: Meeting our obligations under applicable anti-money laundering, counter-financing of terrorism, and data protection requirements, including responding to law enforcement and regulatory requests where legally mandated.
• Customer support: Responding to your queries, complaints, and account-related requests submitted via email or live chat. Support communications may be logged and retained for quality assurance and dispute resolution purposes.
• Platform improvement: Analysing Usage Data and Technical Data in aggregate to identify areas for product improvement, optimise page performance, and enhance the overall experience for our Bangladesh player base.
• Responsible gaming: Administering deposit limits, session reminders, self-exclusion requests, and reality checks that you configure within your account to support safer gambling practices.
• Marketing communications: Sending you promotional emails, bonus notifications, and seasonal offers — such as Eid, Pohela Boishakh, or BPL-season promotions — where you have provided consent. You may opt out at any time.

e7ee does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes. We share your data only in the following limited and controlled circumstances:

• Payment processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard receive the minimum financial data necessary to process your deposit or withdrawal transaction. These providers operate under their own privacy policies and are independently responsible for their data handling.
• Identity verification (KYC) providers: Third-party identity verification services may receive a copy of the identity documents you submit during account verification for the sole purpose of authenticating your identity and confirming your age.
• Game content providers: Live casino providers such as Evolution Gaming and Ezugi, and slot providers such as Pragmatic Play, NetEnt, Microgaming, and Spribe, receive session and gameplay data to facilitate live game streams and real-time game logic. These providers do not receive your financial or payment data.
• IT and hosting infrastructure: Cloud hosting, server infrastructure, and cybersecurity service providers may process Technical Data as part of delivering, maintaining, and securing the Platform. All such providers are contractually bound to process data only on our instructions and to maintain equivalent security standards.
• Law enforcement and regulatory bodies: Where we are under a legal obligation or receive a valid request from a court, regulatory authority, or law enforcement agency, we will disclose the minimum data required to satisfy that obligation.
• Business transfers: In the event of a merger, acquisition, or sale of all or a material portion of e7ee's assets, your personal data may be transferred to the successor entity. You will be notified of any such transfer via the email address on your account before it takes effect.

e7ee uses cookies and similar technologies to deliver a functional, personalised, and secure experience on the Platform. The types of cookies we use are described below:

You can manage or disable non-essential cookies through your browser settings at any time. Please note that disabling Strictly Necessary cookies will impair core Platform functionality, including the ability to maintain a logged-in session. e7ee does not use third-party advertising or behavioural targeting cookies.

e7ee retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or for as long as required by applicable legal, regulatory, or audit obligations. The general retention periods we apply are set out below:

• Active account data: Retained for the full duration of your account's active status. This includes Identity Data, Contact Data, Account Data, and Financial Data.
• Transaction and betting records: Retained for a minimum of five (5) years following the relevant transaction date to satisfy anti-money laundering record-keeping requirements.
• KYC and identity verification documents: Retained for a minimum of five (5) years after account closure, in line with standard AML compliance obligations.
• Customer support communications: Retained for a minimum of two (2) years from the date of the most recent communication, for dispute resolution and quality assurance purposes.
• Responsible gaming records: Self-exclusion and deposit limit records are retained for a minimum of five (5) years to prevent circumvention through re-registration.
• Technical and usage data: Aggregated or anonymised usage analytics data may be retained indefinitely, as it no longer identifies any individual user. Raw IP and session logs are deleted after 90 days.

Upon expiry of the applicable retention period, data is securely deleted or anonymised in accordance with our internal data lifecycle management procedures. Where data is required beyond the standard retention period due to an ongoing legal dispute or regulatory investigation, it will be preserved until that matter is fully resolved.

e7ee implements a multi-layered security architecture designed to protect the personal data of all Bangladesh players against unauthorised access, accidental loss, destruction, or disclosure. Key security measures include:

• Transport Layer Security (TLS): All data transmitted between your device and the e7ee Platform is encrypted using TLS 1.2 or higher, preventing interception in transit.
• Password hashing: Account passwords are never stored in plain text. We use industry-standard cryptographic hashing algorithms to store password data in a one-way transformed format.
• Access controls: Access to systems containing personal data is restricted to authorised e7ee personnel on a strict need-to-know basis. All internal access is logged and subject to periodic review.
• OTP verification: Withdrawal requests and high-value account changes require one-time password (OTP) authentication via your registered mobile number to prevent unauthorised transactions.
• Intrusion detection: Our infrastructure is monitored 24/7 for suspicious activity, including brute-force login attempts, unusual geographic login patterns, and mass data access events.
• Third-party security audits: We commission periodic independent security assessments of the Platform to identify and remediate vulnerabilities before they can be exploited.

Despite our best efforts, no online platform can guarantee absolute security. In the event of a data breach that is likely to result in a high risk to your rights and interests, e7ee will notify affected users at the registered email address without undue delay.

As a user of the e7ee Platform, you hold the following rights in relation to your personal data. To exercise any of these rights, submit a written request to [email protected] from your registered email address, clearly stating the right you wish to exercise:

• Right of access: You have the right to request a copy of the personal data we hold about you, along with information about the purposes for which it is processed.
• Right to rectification: You have the right to request correction of any personal data that is inaccurate or incomplete. Minor corrections (e.g., email address, contact number) can be made directly within your account settings.
• Right to erasure: You may request the deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent, or where processing is unlawful. Note that this right is subject to our legal retention obligations — data that we are required to retain for AML or KYC compliance cannot be deleted on request.
• Right to restrict processing: You may request that we restrict the processing of your personal data in certain circumstances, such as where you contest its accuracy or where processing is unlawful but you oppose erasure.
• Right to data portability: You have the right to receive your personal data in a structured, commonly used, machine-readable format and to request that it be transmitted to another service provider where technically feasible.
• Right to object: You have the right to object to the processing of your data based on our legitimate interests. You also have an unconditional right to object to processing for direct marketing purposes.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.

We will respond to all verified data rights requests within 30 calendar days of receipt. In complex cases, this period may be extended by a further 60 days, with written notification of the extension provided to you. All rights requests are handled free of charge unless they are manifestly unfounded or excessive.

The e7ee Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from any individual under the age of 21. Our registration process includes date-of-birth verification and identity document checks specifically designed to prevent underage access.

If we discover that personal data has been collected from a person under the age of 21, we will immediately suspend the relevant account, delete all associated personal data to the extent permitted by our legal retention obligations, and return any funds to the originating payment method following verification.

The e7ee Platform may contain references to third-party service names, such as game providers (Pragmatic Play, Evolution Gaming, Spribe, Ezugi, NetEnt, Microgaming) and payment partners (bKash, Nagad, Rocket, Visa, Mastercard). While the Platform does not contain hyperlinks to external third-party websites, your use of payment services and game integrations involves interaction with those providers' own systems.

e7ee has no control over the data practices of third-party providers and is not responsible for their privacy policies or data handling procedures. We encourage you to review the privacy policy of any third-party service you interact with, including your mobile financial service provider (bKash, Nagad, Rocket) and your banking institution, to understand how they process your personal data independently of e7ee.

e7ee reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or operational requirements. The effective date at the top of this document will be updated with each revision.

Where a material change is made — for example, a new category of data is collected, a new third party is introduced as a data recipient, or the retention period for a data category changes significantly — we will notify registered users via the email address on file before the revised Policy takes effect. For minor clarifications or editorial corrections that do not materially affect the substance of the Policy, we may update the document without direct notification.

Your continued use of the e7ee Platform after the effective date of any revised Policy constitutes your acceptance of the updated terms. If you do not agree with the changes, you should cease using the Platform and contact [email protected] to arrange the closure of your account and deletion of your data to the extent permissible under our retention obligations.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way e7ee handles your personal data, please contact our data team using the details below. All privacy-related correspondence is handled by our compliance and support team operating at Bangladesh Standard Time (BST, UTC+6).

• Email: [email protected]
• Subject line: Include "Privacy Request" or "Data Rights" in the subject line to ensure your message is routed correctly.
• Support hours: 24/7, Bangladesh Standard Time (BST, UTC+6)
• Response time: Within 30 calendar days for formal data rights requests; within 24 hours for general privacy enquiries.